aube, aurore, naissance, point du jour
Aurora (eng), au·ro·ras or au·ro·rae (ə-rôr′ē)
1. A luminous atmospheric phenomenon appearing as streamers or bands of light sometimes visible in the night sky in northern or southern regions of the earth. It is thought to be caused by charged particles from the sun entering the earth's magnetic field and stimulating molecules in the atmosphere.
2. The dawn.
Aurore is a contemporary premium lingerie brand based in London specialising in high-quality handmade lingerie. We focus on sustainability, environmental ethics, and innovative practices that deliver a luxury experience without sacrificing social responsibility. We do not overproduce and support the "less is better" approach to apparel production with our capsule collections.
Women have a complex relationship with their body as it goes through natural life cycles, so we strive to power their lives through lingerie that is comfortable, of quality, and excellent in fit. We source as close to home as possible and work with small and family-owned manufacturers in the luxury segment in Italy and France.
We draw inspiration from the 90s style, bringing in the unconventional color palette of lace, tulle, embroidery and silk. Our consumers are environmentally conscious and driven to change the world to be a better place.
Aurore was created in London in 2018 by Alexandra Di Nella, an ex technology consultant in the top tier firm. Alex brought her passion for creating sophisticated lingerie, quality made apparel, and sustainability together. Alex is focusing her attention on ethical production in every detail from sourcing materials personally to packaging.
Aurore was created for the next generation of women - strong, sensual, and ready to transform the world. We design timeless pieces with comfort and durability in mind for those women who appreciate elegant minimalism, sustainability, and exquisite craftsmanship.
Since our dawn we have tested over 100 concepts and designs that helped us to arrive at:
- Iconic Collection, our versatile core line
- Nikita Collection, the transformative soft bondage pieces
- Capsule Collections, featuring best of the season selected colors and styles
Aurore Lingerie is an young international brand with a global online presence in a multitude of countries from Europe to the Americas to the Middle East and Asia.
In 2020 we saw a sharp rise in sales in our online store and on multi-brand platforms.
We continue to work with luxury department channels, bridal stores, and independent designer boutiques. You can find us on Wolf & Badger, ELLE, ourCommonplace, Clothia, AboutYou, Staiy and in other offline and online boutiques.